Most common SEO strategies such as quality content creation and link building are solely done with the purpose of enhancing the page authority. Staying fresh by updating your content often with valuable information will have a better chance for Google to rank your site higher with each update. Moz Link Explorer lets you check the domain authority of any website. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Then I asked Google to re-crawl the URL through Search Console. It takes 42% of companies. It directly impacts a webpage’s ability to rank higher in. Page Authority (PA) - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. A higher PA score means a greater chance of ranking well on search engine result pages (SERPs). com Page Authority 2. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Moz Data Power your SEO strategy & AI models with custom data solutions. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. PA is a scale of scores from 1 – 100, wherein higher PA corresponds to a higher ranking potential. E. Page Authority is a metric developed by MOZ that predicts a webpage's ranking potential in search engine results based on the quality and quantity of its backlinks and other factors. A similar concept using "hub" and "authority" pages was put forth by Jon Kleinberg, a Cornell professor with grants from Google and other search. What is DA - Domain Authority. Hope this answers what is. Moz Academy Upskill and get certified with on-demand courses & certifications. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Low authority: Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. For domain the rank and trust are 5. Moz Domain SEO Analysis Tool. Domain authority indicates the likelihood of a website ranking on SERPs, and is calculated by the quality of a website’s backlinks. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Compare your pages with similar ones from your competitors. In my opinion, these concerns are largely unfounded. What Is Page Authority? Page Authority is a search engine ranking score that estimates how well a web page will rank in the search engine results pages (SERPs). 8. According to Moz, there is not really a "good" or "bad" domain authority score. Go ahead and let that team try to sell you on an idea. 2. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. This means that any article, product web page, about page, etc. My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: Most random pages on my site (like this one) have a Page Authority of around 20. Start your free 30-day trial today!Page Authority, or PA, is a score used to forecast where a specific website would rank on search engine results pages (SERPs). MOZ. 302s don’t pass PageRank. 4. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content. Below is a table for general understanding of what is a good authority score. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. The higher the PA the higher is your chance of. 4. This is. Tools: Check your PA with Link Explorer. It’s important to have a good understanding of the types of links that you can build, as well as understanding the technical aspects of links. Thanks- I've done this type of audit, all of our metrics are stronger than the sites appearing in the map pack. Domain. Inbound Links (backlinks) - An incoming link from a page on another website back to your own site. Do better SEO. Green (90 to 100) - Indicates a Looking good (high) page performance score;Exploring Moz's list of the top 500 sites on the web can help you to understand the impact that Domain Authority and other link-based metrics have on a site's rankings and popularity. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. Domain authority is a search engine ranking that determines how likely a website is going to rank in terms of results. Moz Pro cost. Relevant content and authority, without copying. . It also allows you to check up to 10 domains at a time, making it easy to do a competitor comparison. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. When users are coming from one URL to another, they don't want to see broken pages, and those link signals can pass relevance and value to Google. Moz Rank is one of the tools that calculate algorithms for this measurement. It uses similar principals as Google PageRank, which is why this score is a reliable indicator of ranking potential. This means that you can expect to see new data roughly once a month. Repeat with the specific URLs of your competitors' articles. Then see what content already exists and if you can do better. Opening external links in new tabs can reduce website bounce rates. They sell Lennox. Ensure your website loads quickly. Its not a direct correlation, because page authority depends on a lot of different inputs on a page level (internal links, external links, information architecture, perceived value). 00. 2. This information sheds light on the credibility of the URL and its ranking potential. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. 0. Page Authority is based on data from our web index and takes. The term was developed by popular SEO SaaS Moz and it predicts the ranking ability of a website as well as how it will perform competitively in search engines against others in your niche. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Categories: Content Marketing Local SEO. It predicts how specific your page will rank on search engine rank pages (SERPs). We're obsessively passionate about it, and our mission is to help people achieve it. This metric is calculated by a machine. The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. a good hub is a page that points to many good authorities; a good authority is a page that is. A page authority score is also determined by Moz and it can predict how well a specific page will rank based on the score it has. It’s also a qualitative. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Moz Extension on Chrome. Over-optimization can signal manipulation to Google, and many SEOs recommend a strategy of anchor text variety for better rankings. This means that your domain hasn't been crawled and that there's no data in Mozscape. The metrics used to pertain a good authority voice is also the same with domain authority. Go to a website that offers a page authority checker tool such as Ahrefs, Moz, or SEMrush. PA considers unique domains linking to a page, do follow and no-follow links. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. Get a visitor to give permission for you to follow up (by email, phone, etc. It runs on a scale from zero to a hundred. Browse MOZ's product catalog and select the items you want to include in the gift box. Attention: How to reduce HTTP requests to improve page loading speed #7. One of the best ways to demonstrate your authority is to show your continued interest in unearthing new information and insights. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). The United States is not doing this alone. First, type your site or a competitor’s site into the tool: And you’ll get a report on that site’s link profile: Here’s what all the stuff on this page means. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Build More High-Authority Links. 2 billion links from almost 7 million. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. As with domain authority, the higher the page authority, the better. Three indicators are available for viewing and analysis: Moz rank, DA, and PA. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). According to Moz. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content into a. Is there a good DA score? A good DA score is relative; it depends on the industry and what score your competitors have. Luckily, Brand Authority gives you clarity. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs). Some of the most popular ways to. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. Moz uses machine. 2. Domain authority. On top of it all, the competition for the first positions is huge, and competitors know how to. Remove spammy links (aka clean up your backlink profile) 3. and a complete view of your organic search performance. Open external links in new tabs. txt” and should be located in the root domain directory of your website. The higher the value, the easier your site can dominate the first few pages of Google. The official term and algorithmic score were invented by the good folks at Moz. DA scores range from 0 to 100. It ranges from score 0 to 100. It only takes represent the ranking factor of your page. Remove any bad links and fix any broken ones that may hurt your domain score. It doesn't take into account whether some of the sites maybe have been flagged for spam. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. An external link is a link that points at an external domain. 3. Moz was the first & remains the most trusted SEO company. Date Crawled - The date on which this page was crawled for. Moz’s link analysis tool provides a historical analysis of your domain authority for the previous year. But first, let’s look at page and. The more points the page scores, the higher its chances of getting high positions but only in the artificial. 3. It is calculated on a logarithmic scale from 0 to 10, with higher scores indicating higher authority. There’s an old SEO adage that goes: “Google doesn’t rank sites…it ranks pages. Add all your competitors to the bulk Domain Authority checker. You’ll have access to an all-in-one suite of the best SEO tools, which include:Domain Authority. Get fewer spammy links. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. Do not use gzip on image files. The overall Spam Score is currently an aggregate of 17 different "flags. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. Page authority is different to domain authority, which measures the authority of an entire website. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. If your PA score will be higher then it will be easy to rank. By definition, 302s are temporary. Page authority is a term used to identify the power of an individual page. A DA score ranges from one to 100. 0 - Moz. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. Format content for readers & robots. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. What Is Page Authority? Page Authority (PA) is a metric used to estimate how your page could be ranking relative to other pages on the same topic. On-Page SEO. For example, you can track the authority of your latest pillar page you published and see how it compares to your competitor's pillar page addressing a similar topic. D. Domain Authority, a number to determine the strength of a website, is a rating system developed by Moz. Moz also calculates the Page Authority (PA) for a specific URL, scoring it the same way that it does for the domain as a whole. . 2. 2. The small idea of the popularity and the authority of your website is given by this MozRank checker. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. At Moz, we believe there is a better way to do marketing. A good Page Authority is a score between 60 to 80 on the PA scale. Moz was the first & remains the most trusted SEO company. They will crawl the links between the individual pages on your website, and they will crawl the links between. Check out the variety of anchor text to Moz’s page on Domain Authority, illustrated here using Link Explorer. The score is based on a proprietary algorithm that takes into account various metrics such as the number and quality of inbound links, the relevance and authority of the linking website, and the content on the page. Step-by-step guides to search success from the authority on SEO. Page authority score; Moz rank; Index pages; Moreover, it also tells the spam score of a website therefore it is called a spam score checker. I miss Moz. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Semrush ‘s explanation of the similar-sounding Authority Score. Step 2: Analyze domain authority checker results. ). Once complete, check the status code column for any 301s. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. It also helps you view the inbound link number and quantity of linking root domains each page has. Try for free When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. Domain authority is. The concept of website authority in SEO shouldn’t be confused with the. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. Format content for readers & robots. This page in the image below has an authority of 44, but the entire domain authority is 91. A good Moz Rank score is anything between 5 and 10. The score ranges from 1 to 100. To answer the "not showing in site explorer" question, for a start OSE does not crawl every page on the web, it does a good job of trying but SEOmoz don't have the horse power of Google. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. Semrush. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Simply enter the URL of your website or your competitors and view the domain authority. Our SEO tool will also provide Page Authority scores for your domains. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO nowThe actual number that Moz gives you for your Domain Authority is a number between 0 and 100, with 100 being the best. g. The free bulk domain authority checker gives you a good indication of how you are stacking up with your competitors. DA scores are available in the following Moz tools and features: • Link Explorer“Page Authority” (PA) is a scoring system developed by the SEO company Moz that predicts how well a specific page will rank on Search Engine Result Pages (SERP). When you use the Link Explorer, you only get 10 free queries a month. It is calculated on a 0 to 100 scale, with higher scores indicating a greater likelihood of ranking well in search engine results. Plus it's just a good user experience. You can use Search Visibility to get an overview of how well your site is. It’s all well and good filling your page with links, but if they’re irrelevant to. Think of this where a brand new domain would have a 0 domain authority and Google would have a 99 domain authority. Cost them PageRank. Step 2: Analyzing the results. That’s right. So to start, Page Authority is basically — you can see I've written a ton of different little metrics in here — linking. For Moz, you will have to enter the domain of the website you wish to check using its free domain checker to see the domain and page authority as well as the ranking keywords of your competitors. Note: You can use the tool for free, but you’ll need to create an account first. A) Have the best opportunity to rank highly in Google and Bing. Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. However, before you sign up, you should embark on a free 30-day trial to make an informed decision. If so 301 redirect the poor content page to the right content page. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. New websites and pages always start at 0 and need time to gain authority. Google indexes more than one hundred trillion web pages. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. 1. You’ll see a summary of data, including Domain Authority, Page Authority, and Brand Authority™. 0. It feels good to be BACK. Track desktop rankings across the top search engines in 200+ countries. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. Other factors that determine your page’s Domain Authority include MozTrust and MozRank, which are also metrics developed by Moz. The frequency at which Moz updates Domain Authority (DA) and Page Authority (PA) values can vary, and it's important to understand the general timelines involved. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Google’s “People Also Ask”. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. Type or paste the URL of the web page you want to check into the provided field. Step 1: Create the File. To gather link data we use a crawler called Dotbot that starts with. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). It doesn't take into account whether the sites are related to each other. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. Domain authority is a metric developed by Moz to predict how likely a website’s pages are to display prominently in search results pages. Outreach and pitch this content. It estimates how well a page will rank in organic search results. So the higher the domain authority of a website, the higher its ranking in search engines. I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Dear all, I tried to find this question using the search option but cannot find the exact same problem. Moz collects the data from its sources like Mozscape web index, Mozrank, Moztrust and several other factors. However all my sub pages are basically non existent. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Moz’s Link Explorer web index provides the foundation for domain. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. That means a site like Wikipedia, which has 5. I left for a long time but happy to be back! 🙂 My client is a local HVAC company. Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority ScoreThe new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. Join Starter Story. 2. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). What are good domain authority and page authority scores?. An introduction to Domain Authority. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. For example, in the SEMrush14-day free trial, you can only get. E. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. How You Can Use Page Authority. Moz Rank score also includes your site's Domain and Page Authority when displaying your site's score. See exactly how online businesses get to. Linking is common practice on the web - expected and respected by users of all kinds. As previously mentioned, it all starts with good content. The first step in creating a robots. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. While it's easy to change a score from 20 to 30, it's much harder to increase the PA from 70 to 80. Top SEOs don't believe that the "title" link attribute. When it comes to domain authority, high-quality backlinks are king. Page Authority scores. Check PA What Is a Page Authority Checker? Sitechecker’s complimentary Page Authority (PA) checker provides a user-friendly platform to assess the authority of any. SEO Q&A Insights & discussions from an SEO community of 500,000+. PA is a Moz score that helps you anticipate how any website page will rank on the Google search result. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t). These indicate to search engines that your page is meeting customer needs, which. Domain authority is considered to be one. The age of the domain, the number of backlinks. Moz created the metric “Mozrank” to calculate the search engine optimization rating of a certain web page or a website. By looking at a specific. ”. You may consider 30 to 60 to be good page authority. This means that it should. Domain Authority 2. 50-60 is considered a. Domain Authority should not be confused with Google’s E-E-A-T concept of authority. The same happens for home. You can also try sevices like Outbrain or Taboola. Ranking works in much the same way as individual page rankings, but domain authority is more of a composite score. You need good people who themselves have authority; otherwise, your lovely gothic mansion might turn into a pile of rubble. 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. See which Moz SEO solution best meets your business needs. . If you are unsure what a good domain authority rating is, consider these ranges: DA below 30 is considered poor; DA of 30 to 40 is below average;A Little on Page Authority. Developed by Moz, an SEO software company, Domain Authority is not used by Google and should not be taken as the last word on website performance. What Is Page Authority? Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. The higher the PA value, the higher the chance of. Quora has very neat and tidy SEO. The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Page Authority (PA) is a metric developed by Moz SEO. Through proven expertise, you build authority and trust in your field. Moz continuously updates the Page Authority algorithm so that the page score may fluctuate occasionally. Compare SEO Products See which Moz SEO solution best meets your business needs. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. Page Authority is based on data from our web index and takes. It can be difficult. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. Brand Authority™ is a Moz-exclusive metric that measures brand strength on a scale of one to 100. The better the rank/PA of the page the better will be the. getting backlinks from websites with high moz domain authority is. This makes it hard to disentangle the relationship between brand strength and search engine results. Tools: Check your PA with Link Explorer. Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). . So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. Compare US mobile and desktop down to the national and local levels. Domain authority scores your entire website. Moz is, of course, a widely respected authority in the world of online marketing. Also, while domain authority is a good benchmark, it is not always 100. PA score is of critical concern to most of the SEO experts and they are right about it. Instead, compress these in a program like Photoshop where you can retain control over the quality of the image. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. ” Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. A good link should come from an internally well-linked page on a site. 2. Boosting page authority is very good for search engine optimization. . It’s created by Moz and assigns a score from 1 to 100. It is possible to have a higher page authority than domain authority, and vice versa. DA PA checker Moz: Moz page authority is a rating system created by Moz. How topical authority works in 2023. The page authority and the domain authority are the metrics which are used to check the reputation of any website. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Both metrics are essential in understanding and optimizing your website’s performance in search engine rankings. There are probably several other good uses for microsites and times when it pays to apply them, but they tend to fit with some of the above principles. Moz Links API Power your SEO with our index of over 44 trillion links. By removing bad and broken links, you’ll help improve your domain ranking. Lastly, improving your page authority ranking requires a strategic approach that involves optimizing your content, building high-quality backlinks, and ensuring a positive user. Domain authority is a measurement of how likely a website is to rank on search engine result pages (SERPs). The no index page will be excluded from Google's search index, So it will not help you rank for that term unless you have other pages that are cannibalizing it and trying to rank for that term as well. There have been some fantastic conversations about how it works and how it should (and shouldn't) be used, and we wanted to clarify a few things to help you all make the best. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business. Page Authority (PA) is created by Moz, PA is a score that predicts how well a particular page will rank on search engine result pages. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). Discover your organic competitors in search. The "Spam Score" is the Moz metric that. Page Authority or PA is a score that is given by Moz to predict the potential ranking of a specific page on SERPs (search engine result pages). Moz Local Raise your local SEO visibility with complete local SEO management. Better to have fewer links from pages with high DA many links from pages with. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric. There are dozens of factor that take care of this process and measure the strength of each page.